Tara Buchan

Tara is a highly accomplished Sales & Marketing Director with over 15 years of experience in the Consumer Packaged Goods (CPG) sector. She currently leads the sales and marketing strategy for the nutraceutical business at Optimi. Tara’s track record showcases her entrepreneurial spirit and her ability to build brands from the ground up. During her eight-year tenure at KIND Healthy Snacks, Tara played a pivotal role in launching the brand in the Canadian market and contributed significantly to its growth, culminating in its acquisition by MARS in 2020, valued at $5 billion. Her extensive expertise spans various aspects of the business, including operations, logistics, strategic partnerships, field marketing, packaging design, product management, and innovation leadership. Tara possesses a talent for crafting compelling brand communications, consumer-facing media, and retail media programming. Her sales experience, combined with her marketing skillset, has made her an asset in driving business growth and creating impactful brand strategies.